New e-book on history of MR

A new e-book from the Archive of Market and Social Research (AMSR), entitled Post-War Developments in Market Research, is now available for download free of charge at the Archive’s website https://www.amsr.org.uk/.

In twelve readily digestible chapters, the book outlines topic such as qualitative research, advertising planning, media research and consumer purchasing panels. It contains copious references to material held by AMSR and its publication has been sponsored by strategic insight agency Opinium.

The e-book is available in a choice of formats, including PDF, so can easily be read on most computers and mobile devices.